The $2 Trillion Opportunity
Black Buying Power in the U.S.: A $2 Trillion Opportunity Often Overlooked
Black Americans wield enormous economic influence, with buying power projected to reach $1.8 trillion in 2024 and surpass $2 trillion by 2026. This growth highlights the pivotal role Black consumers play in shaping U.S. markets, from fashion and technology to entertainment and food.
Yet despite this economic clout, advertising targeting Black audiences remains disproportionately low. In 2022, only about 2 percent of a 200 billion dollar advertising spend went to media that serves Black communities and much of that went to white owned outlets. The result is a striking mismatch between Black consumer influence and the marketing dollars aimed at them.
Black Americans are also digital trendsetters. They spend more time on apps, websites, and social media than the average U.S. population and actively seek out Black owned and diverse media outlets. This makes them not just a critical market for brands, but a key driver of cultural and digital trends.
For advertisers and companies, the message is clear. Engaging Black audiences requires more than token efforts. It requires investment in media that reflects and respects their voices, interests, and buying power.
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Kendesi Mohammed Group offers businesses a powerful platform to reach targeted audiences across the African diaspora and beyond. Whether you are a small business, entrepreneur, or established brand, we provide tailored marketing and promotional solutions designed to increase visibility, engagement, and growth.